Acorn To Unveil Transformation of Emery Gate: A Game-Changer for Chippenham

Leading sustainable developer Acorn Property Group is to unveil an ambitious vision for Emery Gate Shopping Centre, Chippenham in the coming months, including a transformed commercial offering and new low-carbon homes, creating a town centre fit for the future.

With a track record spanning over two decades, Acorn has consistently delivered award-winning schemes characterised by their bespoke approach. Emery Gate represents the next chapter in this legacy and is poised to undergo an ambitious transformation, breathing new life into the heart of the town.

"At Acorn, we are committed to building communities that inspire and endure," remarked Dane Cummings, Head of Commercial Property for Acorn. "Emery Gate is not just a development project; it's a catalyst for positive change, a symbol of Chippenham's evolution into a destination in its own right, breaking away from the image of a commuter town for Bristol or London. 

“We have worked hard to ensure that our emerging proposals reflect the aspirations of the town and its residents, aligning as closely as possible with the Chippenham One Plan and Neighbourhood Plan. We are incredibly excited to play a part in the future of the town.”

“We’re continuing to see a decline in footfall at traditional shopping centres and Emery Gate is unfortunately no different. We can’t hope that the retail sector turns back the clock 25 years. We have to do something different.”

Key features of the transformation include:

  • Significant private investment injected into Chippenham.

  • New public realm and improved connections to the River Avon.

  • Reimagined commercial space, designed to boost both the day and evening economy.

  • The introduction of new, low carbon homes, making town centre living a reality in Chippenham.

"Our plans for Emery Gate are a real game changer; representing a commitment to the future of Chippenham," added Dane. Emery Gate will be a place people want to come and spend time, the biggest economic investment in Chippenham in recent times. We look forward to sharing our plans as they evolve over the coming months, involving the community and relevant statutory bodies throughout.”


Charlotte Russell